Privacy Policy

This privacy policy sets out how Dalston Mill Fabrics uses and protects any information that you give Dalston Mill Fabrics when you use this website. Dalston Mill Fabrics is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Dalston Mill Fabrics may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We collect information about you when you register for our newsletter, create an account with us or place an order for products. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies. When you shop on this Website, we will ask you to input and will collect information from you such as your name, e-mail address, billing address, delivery address, telephone number, account login details including your username and password and product selections. We will collect any feedback you give to us either by phone, by email, by post or via social media. We will also collect information about any device you have used to visit our website (for example your device’s make and model, browser or IP address) and how you use our Website. We will also hold information about details of emails and other electronic communications we have sent to you, including whether that communication has been opened and whether you have clicked on any information within that communication

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We use your information only for the following purposes:

  • Processing your orders
  • For statistical analytical purposes to improve this Website and its services to you
  • To serve website content and advertisements to you
  • To personalise your shopping experience
  • To administer this Website
  • If you consent, to notify you of products or special offers that may be of interest to you


Dreamgrade of London Limited will not share your information for marketing purposes with companies outside of Dreamgrade of London Limited. We work with partners, suppliers and agencies who help us to provide the products and services you require from us. In some instances, these third parties process your information on our behalf. We will only share information which is required for them to provide services to us or facilitates them providing their services to you. These third parties include:

  • Payment Processors such as Sagepay and Paypal in order to process payments for your orders;
  • Courier services providers who enable us to deliver the products you order on our Website;
  • Companies that deploy our email campaigns for us because they need to know your email address in order to be able to do this;
  • Companies that provide us with analytics services to help us to ensure that we are stocking the products which our customers want and to understand our Customers requirements better;
  • Companies that enable us to collect reviews and comments from you so that we can continually improve our service;
  • Third party vendors who help us to manage and maintain our Website, for example website hosting, website development and website maintenance.

We would like to send you information via email about products, services and special offers of ours which we believe may be of interest to you. We will ask for your consent before we do this. If you have consented to receive marketing from us you may opt out at any time. Please note that if you change your preferences and withdraw your consent to receive marketing from us it may take a few days for all the marketing to stop, this is because some marketing may already be in transit. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us here.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us here or write to us at the following address: Dalston Mill Fabrics, 69-73 Ridley Rd, Clapton, London E8 2NP. We may make a small charge for this service. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. You may also restrict our use of your personal information.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Changes to our privacy policy

Please check back frequently to see any updates or changes to our privacy policy. This privacy policy was last updated on 26/03/2019.

How to contact us
Please contact us if you have any questions about our privacy policy or information we hold about you:
  • by email to
  • or write to: Dalston Mill Fabrics, 69-73 Ridley Rd, Clapton, London E8 2NP